Posted on November 14th, 2018

This project is divided into two parts.

Part One- Create a galaxy filled with planets, a star field, and a nebula. You will do this by hand, using only the tools available in Photoshop.

Part Two- Use your galaxy in a movie poster for an outer space themed movie. You can use the title "The Lost Galaxy" or you can substitute your own title if you wish. Use the principles of Contrast, Repetition, Alignment, and Proximity in your type layout. Check out some actual movie posters for inspiration at IMP AWARDS

DON'T: Use any outer space pictures. You will learn how to create them on your own.

DO:

- include ALL of the usual movie info that is traditionally on movie posters such as the title, slogan, movie stars (at least 3), credits (3 lines), rating, movie company logo, release date

The slogan should help the viewer understand a bit more about the movie.

Size: 11" by 17" PPI (pixels per inch) 150

Use at least 2 tutorials in your poster


Use the type font Steeltongs for your movie credits. It is in the handout folder.
Hubblesite- space photos


Posted on November 8th, 2018

You may have noticed some business cards look great and other business cards look amateurish. Some business cards give the impression of an established business yet others look like fly-by-nighters. What is it that makes some business cards look more professional than others? Is it the colors of the business card? Is it the typeface used on the business card? Is it the layout of the Business Card?

Great designs are not a mystery. By following some simple rules, you can design your business cards with style. The secrets of great business card design are easy to learn.

There are four areas that you can learn to ensure your business cards look professional and convey the image you want for your business. Lets look at these four areas that you can use as tools to evaluate your business cards design. Contrast – Repetition – Alignment – Proximity.

Look at the 2 cards below. Which one looks more professional? Which one uses C.R.A.P. most effectively?
C.R.A.P.

Contrast, Repitition, Alignment, and Proximity

Contrast
The first thing to keep in mind when designing your business card is contrast. Contrast is a very important visual element on a business card. The simplest contrast is black text on white card. You can be very creative by using colors that have contrasting relationships such as blue and orange or red and green. To find a contrasting color use opposite colors from the color wheel. Typeface can be contrasted as well. You may use a strong bold typeface for your company name contrasted with a lighter type for the rest of the text on your business card.

Repetition
The next thing to look for is repeating elements throughout your business card. You can repeat colors, shapes, typefaces, textures, sizes, images on your business cards. How many typefaces have you used? Have you kept the sizes similar throughout the card? How many colors are used over the card? Do all the text and images have a consistent look and feel to them?


Alignment
The next thing to look for is how text and images are aligned on your business card.
Our eyes find aligned text and objects pleasing. This is a very common mistake when designing business cards. Text on your business card may be aligned left or right or centred. As long as it is consistent over your business card. If you are using an image, find an element within it to align your text with on your business card. If you use rules (lines), they should begin and end in alignment with something else, like the text edge or text bottom. If your image hangs outside the alignment, crop it.

Proximity
The last thing that ensures great business card design is proximity. How close is information related to each other? Items related to each other should be grouped close together. For example you don’t want your name to be a long way from your title as these are related information. Your contact details should be grouped together on your business card. 

Assignment- Part 1
Get 10 examples of good business card design and drag them into Photoshop.
Using the type tool, describe the principles of CRAP that you see in ONE of the business cards. Write at least 2 sentences for each principle. Turn in in to the dropbox. 1 point


Assignment- Part 2
You are going to design the front and back of a business card. The front must include your logo, name and contact information. The back is just design, but it should be unique and it should have visual/ conceptual unity with the front.
Thumbnail Sketches- 3 sketches are due for the front and back. 3 points

Assignment- Part 3
Final Layout in illustrator- 6 points. Be sure to use CRAP!!!!

Posted on November 6th, 2018

We have all been there before. Stared at the same design for so long we no longer know if its good or not.

CRAP is a simple acronym that can help you give your work a personal critique based on some of the fundamental principles of good design. The acronym stands for Contrast, Repetition, Alignment, and Proximity. If you learn and master these principles it will help you to improve your designs so that they are well organized and communicate clearly. Although these are discussed separately, keep in mind they are really interconnected, rarely will you apply only one principle.

To make sure we are all on the same page of what these terms mean, let's briefly go over each of them.

DEFINITIONS
Contrast
The idea behind contrast is to avoid elements on the page that are merely similar. If the elements (type, color, size, line thickness, shape, space, etc.) are not the same, then make them very different. Contrast is often the most important visual attraction on a page.
Examples: Light colored type on a dark background, large bold type, warm (fire) colors surrounded by cool colors, a circle surrounded by squares.

Repetition
Repeat visual elements of the design throughout the piece. You can repeat color, shape, texture, spatial relationships, line thicknesses, sizes, etc. This helps develop the organization and strengthens unity.

Alignment
Refers to the placement of graphic elements on the page. Every element should have some visual connection with another element on the page. Nothing should be placed on the page arbitrarily.This creates a clean, sophisticated, fresh look. Graphics, blocks of text, or other graphic elements, can be aligned on the left, right, or centered.
Centered type generally doesn't look as pulled together and should usually be avoided.

Proximity
Items relating to each other should be grouped close together. When several items are in close proximity to each other, they become one visual unit rather than several separate units. This helps organize information and reduces clutter.
Contrast, Repetition, Alignment, Proximity = CRAP These principles are particularily helpful if you use them consciously when you are creating graphic designs that use type to convey information. The FedEX webpage shown above uses all four principles effectively. Can you identify them?
Writing Assignment:

1) Write out the definitions of each principle. Write this by hand on lined paper. The definitions are listed above. 1pt.

2) Evaluate the Coachella poster below for the use of all four design principles by responding to the writing prompt below for each of the principles. Write a short but descriptive paragraph about each principle (4 Paragraphs total). Focus on the TYPE in your writing. Use a minimum of three sentences for each paragraph. 4pts. (Students who use CRAP in the layout of their evaluation will receive an extra point.) 

Writing Prompts - Focus on the text
CONTRAST- Describe where and how contrast is used in the text. What information is the most important? What did the designer do to make important items stand out?

REPETITION- Describe where and how repetition is used in this advertisement. Be sure to look at the type, colors, shapes, and lines.

ALIGNMENT-What sort of alignment is being used. Left, right, center or justified? Where?

PROXIMITY- How and where is the principle of proximity used? Which items of information are grouped together? Why?

Tips- Be sure to completely answer each question. You will be describing the use of each principle in the poster. Be specific and make sure that you understand each principle. Be sure to use their names in your descriptions. Focus on the type rather than the background image. Write clearly, using good punctuation and neat handwriting.

* I will add a point to your total if you organize this assignment using CRAP! 

 

Posted on November 1st, 2018

Process
1) Get inspired! Go on a hunt for interesting logo design. Save your 10 favorites into a photoshop file named Last name_bestlogos." 1 point

2) Draw 10 thumbnails exploring ideas for your Graphic Design Business logo. At least 4 should be "Open" logos. Shade them in. Due at the end of the period on Wednesday 11/14. Thumbnails must have both type and symbol.
2.5 points

3) Choose your best logo redraw it as many times as it takes to refine it. Due On Tuesday 09/23
2.5 points

4) Have this final drawing  scanned and then render the image in Adobe Illustrator. Your Logo can use color but it must also read well as a black and white logo. 10 points

Posted on November 1st, 2018

Postcard #1
Make a tourist postcard that has pictures of the sites and things that illustrate a city, state, country, or attraction. Use a different photo for each letter.

Use the type mask tool to create a tourist postcard for the place of your choice.

Postcard Project

Size 6"x4"
Resolution 150


1) Make your postcard Size 6"x4" with a resolution of 150. Get a variety of pictures for your postcard and save them in a folder.

2) Open a picture in Photoshop. Choose the type mask tool. Set the size of the the font and type of font that you want to use. Choose a bold thick font so that the picture that you use is visable.

3) Type one letter of the place name. Click on the pink part of the mask to position your letter, and set the font size to be as large as possible. Once you like the position of the picture then use the move tool to drag the picture onto your post card.
4) Repeat the above steps for each letter.

5) Choose type effects and a background to complete your postcard.

​Postcard #2
Personal Postcard with Type Mask tool

Option 1-Make a personal postcard that expresses something about yourself. Use your name and photos of things that relate to your life/ interests.

Option 2-Choose any theme and make a postcard for it.
 

 


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