GD2 Business Card Design

Posted on October 24th, 2019

You may have noticed some business cards look great and other business cards look amateurish. Some business cards give the impression of an established business yet others look like fly-by-nighters. What is it that makes some business cards look more professional than others? Is it the colors of the business card? Is it the typeface used on the business card? Is it the layout of the Business Card?

Great designs are not a mystery. By following some simple rules, you can design your business cards with style. The secrets of great business card design are easy to learn.

There are four areas that you can learn to ensure your business cards look professional and convey the image you want for your business. Lets look at these four areas that you can use as tools to evaluate your business cards design. Contrast – Repetition – Alignment – Proximity.

Look at the 2 cards below. Which one looks more professional? Which one uses C.R.A.P. most effectively?

Contrast, Repitition, Alignment, and Proximity

The first thing to keep in mind when designing your business card is contrast. Contrast is a very important visual element on a business card. The simplest contrast is black text on white card. You can be very creative by using colors that have contrasting relationships such as blue and orange or red and green. To find a contrasting color use opposite colors from the color wheel. Typeface can be contrasted as well. You may use a strong bold typeface for your company name contrasted with a lighter type for the rest of the text on your business card.

The next thing to look for is repeating elements throughout your business card. You can repeat colors, shapes, typefaces, textures, sizes, images on your business cards. How many typefaces have you used? Have you kept the sizes similar throughout the card? How many colors are used over the card? Do all the text and images have a consistent look and feel to them?

The next thing to look for is how text and images are aligned on your business card.
Our eyes find aligned text and objects pleasing. This is a very common mistake when designing business cards. Text on your business card may be aligned left or right or centred. As long as it is consistent over your business card. If you are using an image, find an element within it to align your text with on your business card. If you use rules (lines), they should begin and end in alignment with something else, like the text edge or text bottom. If your image hangs outside the alignment, crop it.

The last thing that ensures great business card design is proximity. How close is information related to each other? Items related to each other should be grouped close together. For example you don’t want your name to be a long way from your title as these are related information. Your contact details should be grouped together on your business card. 

Assignment- Part 1
Get 10 examples of good business card design and drag them into Photoshop.
Using the type tool, describe the principles of CRAP that you see in ONE of the business cards. Write at least 2 sentences for each principle. Turn in in to the dropbox. 1 point

Assignment- Part 2
You are going to design the front and back of a business card. The front must include your logo, name and contact information. The back is just design, but it should be unique and it should have visual/ conceptual unity with the front.
Thumbnail Sketches- 3 sketches are due for the front and back. 2 points

Assignment- Part 3
Final Layout in illustrator- 5 points. Be sure to use CRAP!!!!

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